Product designer
Shcherbakova Julia
I am a product designer creating scalable and modern interfaces for web and mobile platforms with a focus on metrics, user data, and business goals.
What does design mean to me?
Design is the intersection of functionality and aesthetics
in my understanding, design is not limited to one field. It appears in clothing, in the workspace, in how you set the table. I strive to find a balance between beauty and functionality both in my work and in life.
Work Experience
Chategy — time planning domain, international product
December 2024 — Present | Product Designer
Achievements:

— Designed a mobile app design system from scratch, which reduced the time required to develop new features by 30% and ensured interface consistency.

— Successfully implemented a product prototype based on product metrics analysis, which helped adjust development priorities and improve release efficiency.

— Conducted UX hypothesis testing and refined user scenarios, improving user retention during the onboarding stage by 20%.

— Adapted the interface and motion design for 4 languages (Russian, English, Spanish, Portuguese), ensuring a comfortable experience for an international audience.

— Performed in-depth analysis of competitor UX/UI solutions, which helped implement best practices and increase user satisfaction.
Key Responsibilities:

— Designing digital interfaces and prototypes based on product metrics, user insights, and business goals.

— Creating design systems and UI kits for scalable products.

— Conducting UX research and hypothesis testing followed by iterative improvements.

— Developing adaptive solutions for multilingual interfaces with consideration of cultural differences.

— Collecting and systematizing user feedback and implementing improvements based on analytics.

— Collaborating with cross-functional teams (developers, PMs, analysts) throughout all stages of the product lifecycle.
Document management application startup for the German marketAugust 2024 — January 2024 | UX/UI Designer
Achievements:

— Designed a digital product from scratch for the German market — from research to final design, including the application interface and promo website.

— Created a UI kit and moodboard, ensuring visual consistency and accelerating internal approvals.

— Designed a promo website that will serve as the main channel for attracting early users.
Key Responsibilities:

— Market and competitor analysis with a focus on German user behavior.

— Creating wireframes and designing user scenarios.

— Developing a design system and key application interfaces.

— Designing and building a promotional landing page for product marketing.

— Designing digital interfaces and prototypes based on product metrics, user insights, and business goals.
AEZAKMI Group — application development studioUX/UI Designer (September 2023 — November 2024), project-based work
Achievements:

— Designed more than 10 interfaces with a focus on animation and visual consistency, increasing user engagement.

— Set up and maintained a UI kit, accelerating design processes and ensuring component consistency.
Key Responsibilities:

— Designing websites and mobile applications with a focus on detail and a unified visual language.

— Creating UI kits, layouts, and prototypes.

— Collaborating with developers and managers to implement design solutions.

— Analyzing user feedback and optimizing interfaces.
Education
National Research University "Moscow Institute of Electronic Tecnology"
Electronics and Nanoelectronics, Bachelor's Degree
Moscow,2022
Education
User Interface Designer
Study kvo
Moscow,2023
Web Designer
Higlight school
Moscow,2020